Adwords Tricks
When competitors bid on your company name…
Congratulate yourself! When competitors bid on your company name or trademarked products as Adwords keywords, congratulate yourself! It usually means that you have a great product or company. Your competitors want to be associated with you, your company, your products, and services.
It also means that your competitors are running scared! Bidding on a competitor’s company name […]
Add Brackets and Quotes Automatically
Adding brackets and quotes to every keyword phrase in your Google Adwords ad groups can help you run a more efficient and profitable campaign. In the Adwords dashboard, Google refers to this as “exact match” and “phrase match”. According to Google, using these formats can make your advertising “more precise.”
Two minutes is all it takes […]
Groovy New Keyword Analysis Tools for Adwords
Google announces a new keyword analysis feature for Adwords clients. The new feature lets you more fully diagnose your Adwords campaigns’ quality scores.
Among other relevance factors, quality scores indicate how close your campaign keywords match your landing page content. This can impact your sales and other conversions. In the past, the Google Adwords quality scores […]
You are spending too much on Google Adwords
You are spending too much on Google Adwords. And you know it.
But maybe you just don’t know what to do about it.
After all, the reason you even spend a dime at Adwords is because you see results. Or do you?
What happens if you spend a ton — like eBay does — and you get into a […]
