Blogging
Web 2.0 Doubles Traffic
Web 2.0 websites are the fastest growing sites out there — or so says Neilsen Netratings.
How fast?
Twice as fast as regular sites.
Hmm. I usually take these kinds of reports with a grain of pepper and sneeze out most of the findings. After all, I was a Neilsen Netratings Panel Member for a number of years, […]
6 Big Business Blogging Benefits
I am posting an edited presentation that I give to small business folks who are interested in understanding what all the buzz about business blogging is. This is one of those presentations where I “stand and deliver” — the slides are a prop.
If you are familiar with the topic and use your imagination and my work, […]
What is better than going viral?
In a teleconference today, I mentioned “tapping into the viral component” of blogging by adding easy RSS subscription buttons and adding social bookmarking functionality.
“Oh — so going viral — that’s a good thing? I thought computer viruses were bad things,” remarked a client.
Good point!
In my industry, we often say “viral marketing” and expect our audiences to understand […]
How to die from blogging…
I had to laugh out loud (really, LOL) when I read this post titled “The Greatest Link Attraction Strategy Ever” at Copyblogger. It is a lovely April Fool’s Day marketing technique, but it contains a great element of truth — promoting your own death is far superior to letting your blog die from neglect.
I see quite […]
What should I blog about?
“What should I blog about?” is probably the number one question I get when I talk to clients or prospects about business blogging.
And it’s just one reason why having a blog strategy comes in handy!
My advice to those new to business blogging remains unchanged for over a year: Before you start blogging –
Read some blogs.
Find […]
Startling Stats! Google Reports RSS Subscribers
If you take measuring internet marketing results seriously, Google has great news. The company is now reporting the number of people who subscribe to your RSS feed with Google Reader. This greatly improves the accuracy of measuring your internet marketing results.
I watched my subscriber stats increase overnight by an awesome 25%. Turns out that Google […]
Another reason to blog: post important news pronto!
Consider this true story:
I received a W9 form from in the mail yesterday. The accompanying letter asked me to fill out my personal info — you know, name, address….
…and Social Security Number!
The letter asked me to fax the completed form to a fax number I did not know, or to alternately mail the completed form to a PO Box I […]
Times 2006 Person of the Year is Dead in 2007
In direct response copywriting, we were taught that the pronoun ”you” is the magic word that brings success.
Use the pronoun “you” PLUS your prospects’ name a couple dozen times in your emails, web pages, and direct marketing letters…. and YOU will be rolling in riches!
Well…. sort of.
“You” is important! But consider this…
Over-personalization has become tired and stale. I’m not […]
If you don’t RSS now, you’ll hate yourself later
All over the blogosphere, you see bloggers asking people to subscribe to their blogs with RSS.
The problem is, RSS is not intuitive for most audiences. It is not like the early, easy days of email. Back in the day, you asked your audience to enter their email addresses and hit “Subscribe”. You promised not to spam them, […]
If you don’t RSS now, you’ll hate yourself later
All over the blogosphere, you see bloggers asking people to subscribe to their blogs with RSS.
The problem is, RSS is not intuitive for most audiences. It is not like the early, easy days of email. Back in the day, you asked your audience to enter their email addresses and hit “Subscribe”. You promised not to spam them, […]
