Blogging
Blogger out of Beta.
Yesterday, Blogger forced me to upgrade to new Blogger at my Maniactive blog site. I pushed a button, and in a few moments, my blog platform switched from Old Blogger to New Blogger. And that’s for transferring over 300 posts. Pretty fast! But I had a few issues with commenting this morning. I posted one [...]
Better Listings On Google
Forgive me. I either heard or read a new acronym for “blog” this week – Better Listings On Google. Clever! But unfortunately, I cannot source it. Anybody know where this wise acronym originated? To whom should we give the credit?
Conversation Marketing: The Book
Ian Lurie takes a page from the Seth Godin playbook and puts his smashing new book Conversation Marketing: Internet Marketing Strategies online. For free. Back in 2000 or 2001, I remember reading Seth Godin’s Spreading the Idea Virus. It was the first time I downloaded a free book to my Handspring PDA. This free e-book went [...]
The Number One Conversation Marketing Killer…
My friends had a conversation about conversation (hah!) over sushi and cocktails the other night… and one of our discussion points was “what kills a conversation?” Our number one answer? “Not listening”. If your online marketing endeavors include “conversation marketing” — make sure that you truly listen to your audience. Yes, this means reviewing your [...]
Help Eliminate We-We Websites!
We-we websites (we do this, we do that, etc.) are conversation crushers for corporations.Yet they persist. So I need your help. Please post your comments online if you can answer this question… I am looking for insight on how to respectfully convince ego-driven website owners to convert to a conversation-based marketing approach. Can it even be [...]
2007 Tech Predictions
Presentation thought leader Paul Gibler points us to Technology Evangelist for Ed’s Ten Top Tech predictions. Y’all come back in a year now — see how many of these Web 2.0 predictions come true. (Yup: every single tech prediction touches on Web 2.0, with the possible exception of #8.) And number 8 reads: 8. Mobile [...]
Flash, SEO, and Usability: Redux
Peculiar coincidence: I wrote about Flash being bad for search engine optimization yesterday. Today, I talk to a prospect on the phone who has built a Flash site and wants it optimized. Uh-oh. There’s a disconnect! It’s 2007. People are on the internet looking for information (search engines). It’s 2007. People want to connect with [...]
Technorati Post Claim
Technorati gives you three ways to claim your own blog. Use Quick claim, and your blog shows no links to Technorati. Use Post claim, and you get limited exposure, with only one post pointing to your Technorati profile. Use Embed claim, and you maximize your Technorati linkage and get a dandy widget in your sidebar with a [...]
Web 2.0 Buzzwords from A to Z
I love A to Z lists! And Web 2.0 and Social Media get their own glib glossary in the Smogger’s Social Media Blog. From Ajaz to Zoominfo, you get a definition of all the techno-jargon buzzwords that are proliferating like wild in 2007! My fave definitions include: Folksonomy, Ping, Sock Puppet Spam, and Moblogging. (I don’t [...]
Corporate Blog Policy Examples
Written over 2 years ago, this post by Charlen Li gives us excellent examples of corporate blog policies. A must read for any blogging corporation! And still valid in 2007! Remarkable! Also, a blog code of ethics is critical component for a large organization with multiple bloggers. It describes the rules of engagement. It underscores the importance [...]
