Customer Service
Communists Have Seized Control of the Internet!
I know several web developers who poo-poo anything that is free.
Seriously!
They deeply suspect Open Source-anything, describing the whole phenomenon as some sort of communist plot.
One Windows programmer I know adamantly quoted an old cliche, “You get what you pay for. And if it is free, it cannot be good. And I am always willing to pay extra for [...]
How customer service can impact your brand
Wow! I just enjoyed a great telephone customer service experience with tech support for a web hosting company!
I know! It sounds like a fairy tale! But it actually happened!
A client called and asked if I could pinch hit a web problem while his webmaster was out of town. The client gave me his web host’s name and toll-free tech [...]
Another reason to blog: post important news pronto!
Consider this true story:
I received a W9 form from in the mail yesterday. The accompanying letter asked me to fill out my personal info — you know, name, address….
…and Social Security Number!
The letter asked me to fax the completed form to a fax number I did not know, or to alternately mail the completed form to a PO Box I [...]
The Number One Conversation Marketing Killer…
My friends had a conversation about conversation (hah!) over sushi and cocktails the other night… and one of our discussion points was “what kills a conversation?”
Our number one answer?
“Not listening”.
If your online marketing endeavors include “conversation marketing” — make sure that you truly listen to your audience.
Yes, this means reviewing your metrics to find out [...]
2007 Tech Predictions
Presentation thought leader Paul Gibler points us to Technology Evangelist for Ed’s Ten Top Tech predictions.
Y’all come back in a year now — see how many of these Web 2.0 predictions come true.
(Yup: every single tech prediction touches on Web 2.0, with the possible exception of #8.)
And number 8 reads:
8. Mobile advertising will take off, [...]
What books DON’T you like?
Amazon.com is v. good at telling you that if you like such-and-such a book, that you’ll just LOVE a book they recommend in a related category. And yes, they’ve upped my orders more than once by making a timely suggestion (just when I’m in the mood to buy a book and my credit card is [...]
What books DON’T you like?
Amazon.com is v. good at telling you that if you like such-and-such a book, that you’ll just LOVE a book they recommend in a related category. And yes, they’ve upped my orders more than once by making a timely suggestion (just when I’m in the mood to buy a book and my credit card is [...]
Treat your customers like Royalty!
How to Treat Your Customers Like Royalty:
if they are wise and benevolent rulers, treat them with the respect they’ve earned.
if they are sometimes tempermental, forgive them graciously.
if they rule like tyrants, depose them!
Y’all come back now, y’hear?
How many of your web visitors keep coming back every month?
Last year, a guy who runs a small e-commerce site told me, “I really don’t care if my old customers come back.”
He should.
His reasoning is that he sells just one great product. His expectation is that people will buy his product, use it, and love it. Because his product [...]
Y’all come back now, y’hear?
How many of your web visitors keep coming back every month?
Last year, a guy who runs a small e-commerce site told me, “I really don’t care if my old customers come back.”
He should.
His reasoning is that he sells just one great product. His expectation is that people will buy his product, use it, and love it. Because his product [...]
