If you don’t RSS now, you’ll hate yourself later
All over the blogosphere, you see bloggers asking people to subscribe to their blogs with RSS. The problem is, RSS is not intuitive for most audiences. It is not like the early, easy days of email. Back in the day, you asked your audience to enter their email addresses and hit “Subscribe”. You promised not to spam [...]
If you don’t RSS now, you’ll hate yourself later
All over the blogosphere, you see bloggers asking people to subscribe to their blogs with RSS. The problem is, RSS is not intuitive for most audiences. It is not like the early, easy days of email. Back in the day, you asked your audience to enter their email addresses and hit “Subscribe”. You promised not to spam [...]
It’s like slapping Jesus in the face…
Know this: Just because holiday Email is inexpensive to send does not mean there is NOT a cost. In all three cases described in my holiday email rant, bad holiday email practices actually cost these B2B companies my 2007 business and/or referrals. And that’s a high price to pay for a “cheap” email campaign. Look at it this way – we’re [...]
The 3 worst B2B holiday emails in 2006…
Rant alert! I received some truly horrible B2B holiday emails this December. How about you? Here’s my pick for the three worst of the worst:
Abbreviate Your URL with SnipURL
It happened to me last week: a client sent me an email with an impossibly long URL in it that he wanted me to click and check out. The database URL was over 200 characters long, and was utterly unclickable. I could not even cut, copy, and paste the URL into my browser, because my [...]
Email Stamps: Can Small Business Play, Too?
This week, Seth Godin blogs about the efficacy of paying for stamps to send email….and I agree wholeheartedly! And I bless one of my small business customers, who called this afternoon to say, “Get me hooked up. I want to pay someone for stamps to send out weekly emails to my list of 2,000+ subscribers. [...]
