Offline Marketing
Dealing with Boorish Messages from Strangers
I walked to the mail box with a garbage bag in my hand. I was going to simply toss my trash in the dumpster, but the mail woman was driving up to my mail box, so I walked out to retrieve my mail with my sack.
The mail lady handed me my mail. I set the [...]
When you don’t need more web traffic…
People ask me about “traffic” all the time. As in:
“Laura, how do I get more web traffic?”
Somewhere, somehow, some folks seem to have forgotten that traffic is undesirable!
Sometimes, lots of traffic is stinky, smelly, and annoying!
photo credit: SignalPAD
Don’t get caught in traffic! There are about a zillion attraction and marketing tactics that can lead [...]
I Want That Guy, Part II
Where’s my computer guy?
Earlier this month, I mentioned that there’s “a guy” missing from my Rolodex.
(Relax! “That guy” can be a gal, too!)
photo credit: loosepunctuation
“That guy” is apparently shy about implementing some effective word-of-mouth marketing!
Worth noting: “that guy” might be willing to spend $10,000 on a website — or an all-tell, no-sell brochure. And [...]
Defacing Professional Property?
Years ago, I hastily scrawled “Laura’s Laptop” on the top of my notebook PC with a silver Sharpie Pen. I didn’t think twice about it. I just did it because wherever I go, there’s usually a sea of black notebook PCs. I’ve made the mistake of grabbing the wrong one from time to time. And [...]
What Giving Out Your Cell Phone Number Reveals About YOU
I stopped giving out my cell phone number years ago. Instead, I transfer my office phone to my mobile phone when I leave the office. Here’s why:
Giving clients ONE number shows you’re thinking about their convenience.
Giving clients a BUNCH of numbers reveals a lack of customer focus.
Why Giving More is Giving Less. In the past month, [...]
Why do telemarketers drink and dial?
Most of the time, it seems that telemarketers “Drink and Dial.”
I pick up the phone, and somebody at the other end badly pronounces my last name. (It’s Bergells. Pronunciation guide: Brrr-gals. Two syllables. Not three.) Or they ask to speak to the Human Resources department. (I’m a sole proprietor.)
Two minutes at Google, and telemarketers could [...]
Postcards let it all hang out…
Postcards let your prospects and customers “see it all”. No envelopes hide your message.
Postcards are naked marketing. Postcards let it all hang out — and can have a great “hang” time. A promotional postcard with an event date or deadline ”hangs” in my folder until after the event. A clever, creative graphic with an amusing headline can “hang” on my [...]
Can Unilever Smell the Hypocrisy of the Dove Campaign for Real Beauty?
Google posts a guide for creating and running effective video ads through its v. popular Adwords program.
Unfortunately, one of the ads that is doing well is the Dove “Campaign for Real Beauty” program.
Dove. Owned by the Unilever Company.
Unilever. Perpetuator of the obnoxious Axe TV ads, where crowds of gorgeous, underfed, bikini-clad women cannot control themselves sexually around [...]
Brochures tell. They do not sell.
I am not a big fan of developing brochures as sales or marketing pieces. Especially for new or growing businesses.
Typically, brochures tell. They do not sell.
And they are usually a bad choice for a new business.
Most brochures are simply a laundry list of services with some clever copy, clean layout, and pretty pictures. They do [...]
CNN is nice. But I would rather be on Slashdot.
A prospective client called me last week. A new IT security training firm, his three-man company launched a new website in November 2006.
To mark the occasion, he wrote a press release and distributed it on PRWeb for $80.
Throughout December, his company was featured on CNN, CNBC, RedHerring, The Christian Science Monitor, as well as a [...]
