Offline Marketing
Times 2006 Person of the Year is Dead in 2007
In direct response copywriting, we were taught that the pronoun ”you” is the magic word that brings success.
Use the pronoun “you” PLUS your prospects’ name a couple dozen times in your emails, web pages, and direct marketing letters…. and YOU will be rolling in riches!
Well…. sort of.
“You” is important! But consider this…
Over-personalization has become tired and stale. I’m not [...]
Global Consumer Reports
ACNielsen has some valuable free information for you to download. The research giant offers a wealth of reports that gives you insight into a number of important business and marketing questions. Highlights include:
How do consumers feel about aging?
How will China impact your business?
Where can you find information on diagnosing your brand health?
And what exactly is [...]
The Computer Ad Women Really Want
Note to Apple for 2007: Lose the “I’m a MAC. And I’m a PC.” commercials a 2007. They are offensive.
And they don’t make me want to buy a Macintosh…but then again, I am not your target market.
Apple only wants to sell MACs to young white slacker dudes.
Apparently, Apple can afford to alienate women, minorities, and older people with this [...]
The funny truth about humor…
A humorous direct marketing ad is generally ineffective at achieving immediate sales.
Keep in mind: funny ads may help with branding. (But they’d better be really, truly, ha-ha, laugh-out-loud funny…to your market niche.)
So if you’re going to try to be funny, you better know your audience very well. Funny is hard work. It’s risky. And [...]
The funny truth about humor…
A humorous direct marketing ad is generally ineffective at achieving immediate sales.
Keep in mind: funny ads may help with branding. (But they’d better be really, truly, ha-ha, laugh-out-loud funny…to your market niche.)
So if you’re going to try to be funny, you better know your audience very well. Funny is hard work. It’s risky. And [...]
RSS Subscription Resistance – Quit Whining Already!
Subscribing to RSS feeds is an easy, informative, low-risk way to get started with blogging — yet, I have actually heard whining when I ask clients to subscribe and read RSS feeds. Instead of being excited at the prospect of evolving their business and their competitive and marketing intelligence, many clients seem burned out at the [...]
Why be a tease?
On some blog posts and online articles, you’ll see a technique called “a tease”. What’s a tease, and why would you want to use one? There are three very compelling reasons to use the “teaser” technique:
Why should I follow your command?
Call now. Click here. Buy today.
These are three common “calls to action” that you frequently see on e-commerce websites. And each call to action is direct and to-the-point. But what else can an ecommerce direct copy writer do to persuade web visitors follow these commands?
Give your visitors a reason why they should follow your command. [...]
Naming Your URL
Today, a blog post I wrote ended up in the top ten at Google for the phrase “naming your website.” So this alone has generated some good traffic today, as well as one very intriguing question from a podcast listener who asked,
I came across your podcasts about branding and thought they were really good info. One [...]
7 secrets for boosting your referral income in 2006
Real estate agents will need to explore multimedia and podcasting in 2006. I explain why in a 5 minute podcast called “What Every Realtor Must Know About Marketing in 2006“. (Requires Real Player)
(Note: You don’t HAVE to be an agent…any business person or entrepreneur that is in a very competitive field can learn from the [...]
