Offline Marketing
Write Your Own Testimonials
It’s an old PR trick: when you need a quote for a press release, you
a) write the quote you want to use first, then
b) ask the person you quoted if they would say it and OK it.
Nine times out of ten, the person says “Sure”. The one time he or she doesn’t OK your copy, […]
Your New, Cool PDA…
Your new PDA is available for a free download at http://www.pocketmod.com/app/index.html. It’s fun, it’s palm-sized, and yes, it’s even got that retro feel! It’ll help you look cool while you organize your focus, events, contacts, ideas, and time.
Sure, it requires some oragami talent. I had to read the folding guide AND watch the 54 second […]
SWAG is an acronym…
You know what “swag” is, don’t you? It’s the little trinkets and stuff you pick up at trade shows. Y’know. The goodies….the pens, pencils, post-it notes, golf balls, t-shirts…..all with logos.
I was at a trade event last week and picked up a ton of goodies. The first thing you want to do when you walk […]
What Can You Do in 30 Seconds?
In this New York Times article, Merv Griffin states that he wrote the Jeopardy Theme in under a minute. “That little 30 seconds has made me a fortune, millions,” he said.
When pressed, he said he thought somewhere between 70 and 80 millions.
So.
Let’s say it took you 30 seconds to read this.
Is it possible that I […]
The smallest marketing idea…
“The average service vehicle makes 16 MILLION visual impressions in a single year.”*
*Source: Independent study by the American Trucking Association
I read this little factoid at www.cardpockets.com, a site that sells an innovative marketing product for the low, low price of $29.97. It’s an amazing little product that’s bound to increase sales by transforming your service […]
Direct Mail That Works…for Local Blogger.
Obviously, the postcard that my friend received in the mail today didn’t spend a lot in graphic design (see below.) But boy, was it ever effective!
When I saw it, I instantly knew what to do. This direct mail piece contained a strong call to action and no extraneous information to confuse me: I went to […]
Direct Mail That Works…for Local Blogger.
Obviously, the postcard that my friend received in the mail today didn’t spend a lot in graphic design (see below.) But boy, was it ever effective!
When I saw it, I instantly knew what to do. This direct mail piece contained a strong call to action and no extraneous information to confuse me: I went to […]
