Online Marketing
Non-Profit Organizations and Slavery
I don’t work for free. If I did, that would be slavery. I’m not a slave.
Slavery is illegal. And unethical.
When any organization (non-profit or profit!) asks me to work without payment, that’s a red flag.
I don’t work for organizations that support and promote slavery. Those organizations usually get the kind of work they deserve.
PS - […]
I Smell a Non-Profit Web Design Disaster…
“I’m going to design a website for our club,” happily announced a crazed friend of mine. “I just bought Microsoft FrontPage, and I’m learning HTML. This is easy!”
Not so fast, cowboy.
Turns out he skipped defining the web goals before he started flailing around, making things look quasi-pretty in FrontPage.
Turns out that 9 different club members […]
It’s still a pop-up. And it’s still annoying.
It’s 2008, and I’ve officially had it. No matter how much I like a website, or want to read the link — if I’m forced into de-activating my pop-up blocker to open up a new browser window to do it, I’m not going to.
I’m done.
Webmasters, you’re on notice. If you force me to open up another […]
December Means…Holiday Marketing Mayhem!
December is a ridiculously busy season for internet marketers. I haven’t been blogging much, though I have much to blog about! Maybe next month!
In the interest of time, let me use this space to quickly answer three burning holiday marketing questions clients have been asking this week. I won’t repeat the questions, just the answers:
Sure, it’s OK […]
The Secret of Making People Like You
The dirty secret behind “making” people like you often involves crass manipulation. Hey, lots of people are predators. And lots of people are prey. They belong together.
As for the rest of us, nothing seems to work better than being friendly and sincere. We tend to attract others who are friendly and sincere.
That’s the law of […]
Dirty A-List Blog Subscriber Secrets Revealed…
Within a matter of hours, a newly-launched blog has hundreds of subscribers. (One post.)
Q: How did it happen?
A: The blogger has employees. (Or the blogger has a contract with the large employer…)
The employer makes subscribing to the newly-minted blog an employment requisite.
If an employee doesn’t subscribe within 72 hours, the employee […]
Dirty A-List Blog Subscriber Secrets Revealed…
Within a matter of hours, a newly-launched blog has hundreds of subscribers. (One post.)
Q: How did it happen?
A: The blogger has employees. (Or the blogger has a contract with the large employer…)
The employer makes subscribing to the newly-minted blog an employment requisite.
If an employee doesn’t subscribe within 72 hours, the employee […]
Clicks are like Kisses..
Clicks aren’t commitments. They’re an indication of interest.
You should be picky. You don’t want just anybody clicking all over you.
Being pushy doesn’t work. Almost no one will go all the way with you after one or two clicks.
It may take several clicks to further the relationship. Trust takes time.
It takes all kinds of clicks to […]
mlive: Your Pop-Ups are a Field of Lies!
My local paper has an online edition called mlive.com.
When you want to view content beyond the homepage at mlive, you are greeted with this annoying pop-up:
Unless you complete the pop-up, you cannot view further content at the site. (Oh, it says you can in the fine print — if you accept cookies and never clean […]
Using Jott to Twitter and Blog…
Jott.com rocks.
I have been using this free service to send email messages to clients, colleagues, and friends while I am on the road. I simply:
Dial the Jott toll-free number.
It asks, “who do you want to Jott?”
I say the name of a person whose contact info I have uploaded to Jott from Outlook.
I speak a 30 […]
