Online Marketing
The Secret of Making People Like You
The dirty secret behind “making” people like you often involves crass manipulation. Hey, lots of people are predators. And lots of people are prey. They belong together.
As for the rest of us, nothing seems to work better than being friendly and sincere. We tend to attract others who are friendly and sincere.
That’s the law of [...]
Dirty A-List Blog Subscriber Secrets Revealed…
Within a matter of hours, a newly-launched blog has hundreds of subscribers. (One post.)
Q: How did it happen?
A: The blogger has employees. (Or the blogger has a contract with the large employer…)
The employer makes subscribing to the newly-minted blog an employment requisite.
If an employee doesn’t subscribe within 72 hours, the employee [...]
Dirty A-List Blog Subscriber Secrets Revealed…
Within a matter of hours, a newly-launched blog has hundreds of subscribers. (One post.)
Q: How did it happen?
A: The blogger has employees. (Or the blogger has a contract with the large employer…)
The employer makes subscribing to the newly-minted blog an employment requisite.
If an employee doesn’t subscribe within 72 hours, the employee [...]
Clicks are like Kisses..
Clicks aren’t commitments. They’re an indication of interest.
You should be picky. You don’t want just anybody clicking all over you.
Being pushy doesn’t work. Almost no one will go all the way with you after one or two clicks.
It may take several clicks to further the relationship. Trust takes time.
It takes all kinds of clicks to [...]
mlive: Your Pop-Ups are a Field of Lies!
My local paper has an online edition called mlive.com.
When you want to view content beyond the homepage at mlive, you are greeted with this annoying pop-up:
Unless you complete the pop-up, you cannot view further content at the site. (Oh, it says you can in the fine print — if you accept cookies and never clean [...]
Using Jott to Twitter and Blog…
Jott.com rocks.
I have been using this free service to send email messages to clients, colleagues, and friends while I am on the road. I simply:
Dial the Jott toll-free number.
It asks, “who do you want to Jott?”
I say the name of a person whose contact info I have uploaded to Jott from Outlook.
I speak a 30 [...]
Using Jott to Twitter and Blog…
Jott.com rocks.
I have been using this free service to send email messages to clients, colleagues, and friends while I am on the road. I simply:
Dial the Jott toll-free number.
It asks, “who do you want to Jott?”
I say the name of a person whose contact info I have uploaded to Jott from Outlook.
I speak a 30 [...]
Do You Make These Blog Mistakes?
As long as I’m ranting about web usability and blogs today, let me ask you:
Which of these Top 10 blog mistakes do you make?
Or is ten not enough?
What about:
The Top 77 Mistakes New Bloggers Make?
Too many?
How about 7 Mistakes?
Too confusing?
How about just the #1 Mistake?
The Alarming Truth About Blog Mistakes: Do a Google search [...]
Jonathan Livingston Seagull Meets Web Usability
“If you love someone, set them free. If they come back they’re yours; if they don’t they never were.”
-Richard Bach, author of Jonathan Livingston Seagull
I actually quoted this passionately to two clients this month. It’s a favorite new-age Richard Bach quote (also used last century in a Sting ditty) — but it also applies [...]
Beware of Domain Name Slammers…
If you get a professional looking piece of mail telling you that your domain name is about to expire, watch out!
The letter is probably the predatory work of a Domain Slammer. These scammers will erroneously tell you that your domain name (DNS) is about to expire, and that you’d better send a check and [...]
