Presentation
Social Media Fun With Wordle
Entering your speech notes into Wordle can create a relevant Welcome slide for your next PowerPoint presentation.
I’m working on a presentation about Social Media, so I enter in my introductory notes. Here’s what Wordle delivered –
Fun Stuff! If you were greeted with this slide upon entering a meeting, would you have clue about what the […]
No Dates For Your New Blog URLs
Glance up at the address bar. You’ll see a date in this blog’s lengthy URL.
If I had it to do all over again — I would not put dates in my blog URL. It’s too late for me now — too much work to go back and 301 re-direct 100’s of pages. But when I start […]
Worst Album Covers Ever
The saddest part of our digital world has got to be the demise of the beloved album cover. Many album covers served as art — a joy to look at.
By contrast, CD covers are mostly small and sad. And now, with MP3 downloads, the art of the package seems to be gone forever. No more […]
Manufacturers: Don’t Be Sneaky
This year, I talked to two successful business owners who manufacture terrific products.
For decades, each manufacturer has been successfully selling their products in bulk to wholesalers. The wholesalers, of course, sell the product to retailers. The retailers sell the product to the end customer. This traditional approach has been working well for each manufacturer for years.
Enter […]
3 “Dudes” and I’m Out…
The fall TV season will soon be upon us. I have a rule. I call it:
“Three Dudes and I’m Out.”
Here’s how it works:
If I hear the word “dude” uttered by any of the main characters in the new show — and I hear it 3 times — I’m out. I turn off the program, never […]
Reaching the coveted upper-income woman demographic…
If you are on the web marketing team for a large corporation…
…and your company makes a product that appeals to upper income, highly educated, 40+ women…
…how much sense does it make to have a web copy review committee comprised solely of 20-30 something middle income males? (And how much sense does it make to review the copy […]
Meet the West Michigan 8…
Next Friday, I’m going to meet some of the greatest artists in the world. You can, too.
They’re going to be right here, in downtown Grand Rapids, at the Eyekons Gallery.
You can meet (most of) them personally and see their latest works.
So who are these dudes?
Almost every extension in the world…
What’s that file with the .ppa extension?
Why, it’s a Microsoft PowerPoint Add-In file, of course!
But how would you know that…along with any hundreds of other strange or mysterious file extensions that you might find on your computer?
Visit Almost every file format in the world to discover what the heck that vexing extension you found on […]
The Number One Conversation Marketing Killer…
My friends had a conversation about conversation (hah!) over sushi and cocktails the other night… and one of our discussion points was “what kills a conversation?”
Our number one answer?
“Not listening”.
If your online marketing endeavors include “conversation marketing” — make sure that you truly listen to your audience.
Yes, this means reviewing your metrics to find out […]
Better than a resolution…
What’s better than list of New Year resolutions?
Read Mr. Michael Hyatt — and discover why a list of non-negotiables may serve you better.
Where and how do you draw the lines in your professional and personal lives?
Key concept, the non-negotiable. It helps define YOU.
Discipline, Description, Frequency.
Setting goals.
Ethics. Morality.
Big plus: having someone credible to keep you accountable.
Coaching and motivation, anyone?
