Publicity
Pitching Bloggers: PR Malpractice v. PR Best Practice
Note to PR firms: Let’s say you’re being paid to garner niched blog publicity for your client.
Here’s something you should know about bloggers:
We’re not robots. We’re real human beings!
Let me share something personal with you:
Sometimes, I step away from the computer. I wander about in nature, unfettered by email, IM, and cell phone.
Take this weekend, […]
Top 6 PR Boilerplate Questions…Answered!
Three clients asked me for advice on their Press Release Boilerplates this month. Why do Press Release questions always come in threes? Who knows? But since it’s a hot topic for 3 companies, maybe it’s a hot topic for you.
Here are your top 6 most frequently asked questions about PR boilerplates, along with my lightning […]
Top 6 PR Boilerplate Questions…Answered!
Three clients asked me for advice on their Press Release Boilerplates this month. Why do Press Release questions always come in threes? Who knows? But since it’s a hot topic for 3 companies, maybe it’s a hot topic for you.
Here are your top 6 most frequently asked questions about PR boilerplates, along with my lightning […]
What is better than going viral?
In a teleconference today, I mentioned “tapping into the viral component” of blogging by adding easy RSS subscription buttons and adding social bookmarking functionality.
“Oh — so going viral — that’s a good thing? I thought computer viruses were bad things,” remarked a client.
Good point!
In my industry, we often say “viral marketing” and expect our audiences to understand […]
CNN is nice. But I would rather be on Slashdot.
A prospective client called me last week. A new IT security training firm, his three-man company launched a new website in November 2006.
To mark the occasion, he wrote a press release and distributed it on PRWeb for $80.
Throughout December, his company was featured on CNN, CNBC, RedHerring, The Christian Science Monitor, as well as a […]
How to format a winning press release
Three clients sent me press releases to review this past week.
Each press release was a formatting nightmare.
I cannot ignore the coincidence of three bad press release formats in a week!
So it must be time for a quick refesher course in
“How to format a winning press release.”
The press release format is a simple template. Warning: do not mess with […]
Getting on Oprah is not a publicity plan.
I have a client who seems obsessed with getting on Oprah.
For the past few months, she has brought up “how to get on Oprah” as if it were the cornerstone tactic in her overall publicity strategy.
However, merely “getting on Oprah” is a terrible goal.
And as far as dreams go, it is extremely limited.
Dream bigger. There’s […]
Reputation Management and Social Media
What is your corporate social media policy?
Remember, reputation is key to corporate valuation. How is social media affecting your corporate reputation….and ultimately, your brand value?
Sadly, most corporations do not pay attention to social media until it negatively impacts them. But it is 2007, and Gartner predicts that blogging and community contributors will peak during the […]
PowerPoint: New Year 2007 Predictions
Yesterday, I posted my 8-slide “2007 PowerPoint Predictions” presentation at Slideshare.net. In it, I predict the top 6 Web 2.0-inspired design trends that you will see in corporate PowerPoint presentations this year.
Today, this little presentation made the front page “Popular” column at Slideshare.
So just for the moment, my presentation is a wee bit trendy!
You can view the […]
Pitching Bloggers: The Playbook
Public Relations experts Ogilvy PR have put together a dynamite free PDF download about how to effectively pitch bloggers. It is only two easy-to-read pages, but contains very valuable information for corporate PR and marketing teams.
You can download it here.
Note: many of the “rules” for pitching bloggers are the same for pitching journalists.
Fancy that!
