Publicity
Pitching Bloggers: The Playbook
Public Relations experts Ogilvy PR have put together a dynamite free PDF download about how to effectively pitch bloggers. It is only two easy-to-read pages, but contains very valuable information for corporate PR and marketing teams.
You can download it here.
Note: many of the “rules” for pitching bloggers are the same for pitching journalists.
Fancy that!
What if Google dumps me?
It has happened to me once or twice. And it could happen to you.
Google adjusts its ranking formulae, and suddenly, your site is nowhere in the rankings. Your website’s traffic declines dramatically, overnight.
Yes, high Google rankings are important to many small businesses. And no, Google didn’t do this to spite you. They changed their formulae [...]
Getting Your Name in the Paper…The Easy Way!
Last Thursday, one of my little blogs received a nice mention in our local paper, the Grand Rapids Press. I received quite a few phone calls and emails from prospective customers who told me they first heard about me from the article…and I’ve already closed two sales.
Nice.
But what’s particularly wonderful about this bit of free [...]
