Search Engines
Tweak Your LinkedIn Profile to Make it More People Friendly!
How can you make your LinkedIn Profile a little more friendly for people — and for search engines?
It’s easy.
Don’t use the default “My Website” or “My Blog” when entering the address of your website or blog!
Instead, use “Other” — and type in short and descriptive “anchor text” that tells your audience more precisely where the [...]
Face the Top Two Website Findability Facts!
Three business people asked me the same internet marketing question within a month, so I reckon this warrants a blog post! The question, roughly translated, is this:
Hey! My stats show that I’m not getting as much search [...]
Two Easy Wordle Website Branding Exercises
I’ve been noodling with the delightful Wordle.net application for a few months now. Initially, I used Wordle to create word clouds that I use as art in PowerPoint presentations.
For example, I entered my opening remarks on a presentation about Social Media for Business, and Wordle generated a unique and relevant welcome slide image. The main [...]
Internet Marketing: Grand Rapids meets Hollywood…
For the past few years, at least one of my websites comes up in the top ten at Google Local Search for the phrases “internet marketing Grand Rapids” or “web marketing Grand Rapids”. Take my Maniactive.com blog, for instance:
Now, this is a good thing. After all, I specialize in internet marketing. And I work in [...]
What’s on your Google Log? Who’s on your Social Media Profile?
Keep a simple log for one week.
Call it “My Google Search Log”. Just jot down all the searches you did at Google for a one week period.
Now, let’s say your week has passed by. (My, that was fast!)
What’s on your log?
photo credit: vice48sr5005
Dozens of searches phrases? Hundreds maybe?
Now scan the list.
How many times did [...]
No Dates For Your New Blog URLs
Glance up at the address bar. You’ll see a date in this blog’s lengthy URL.
If I had it to do all over again — I would not put dates in my blog URL. It’s too late for me now — too much work to go back and 301 re-direct 100’s of pages. But when I start [...]
If Search Engine Traffic is Important to Your Business, Read This…
The time to decide if search engine traffic is important to your business is before you build a website.
Before.
Not after.
Before you hire anyone to build a web presence for your business, make sure you (at least) read the Google Webmaster Guidelines for developing a site! There’s more to understand than just the Google guidelines, of [...]
All lower case and dashes: 2 reasons why this simple naming technique works!
When naming web pages and photos, don’t drive yourself nuts! Stick to this easy, consistent, powerful 2-part formula.
All lower case words
Dashes between words
Free your mind! This simple, easy-to-remember naming technique can actually free your mind, so that you have time to apply your creativity to more meaningful areas of business development!
And what’s more — [...]
How to Shorten WordPress Page Names with Post Slugs
There’s a difference between the name of a blog page and the title of your post. And it’s an important distinction.
The title of this post is “How to Shorten WordPress Page Names with Post Slugs”.
If you click on the title of this post, you will see the name of the page in the URL bar. [...]
How to Handle Google Goose Eggs
For years, this little Battractive.com site has had a Google Page Rank of 4. Today, you’ll see it’s a big old Google goose egg.
Page Rank ZERO. This happened about a month ago, a day or two after I upgraded my WordPress installation. It also coincided with a major Google update, which created all sorts of [...]
