Search Engines
Don’t overbid on Adwords
Use www.spyfu.com to find out what your competition might be for your Google Adword keyword phrases. Spyfu uses scraped data, so it is often dated and incomplete — but it gives you a good idea of what a going rate might be. And before you make a bid, check out your Adwords competition. Only 8-11 […]
How to Successfully Move Your Site
How do you move your site to a new domain — and not lose your Google Page Rank — and traffic? Watch Google’s Vanessa Fox explain how to make a successful switch. Ms. Fox gives her take at the 2007 Search Engine Strategies conference.
The words “iterative” and “301″ come to mind.
This video is only 80 […]
Not-so Hot Trends
Google Trends unleashed a new feature yesterday: the top hun fastest growing keywords.
Beneath the Google Trends search, you’ll see a new feature titled “Today’s Hot Trends”.
If you take a look at the list today, you might scratch your head.
For example, number one on the list this morning was: “what part of a graduate’s costume gave […]
Oooh, Google Analytics looks so fresh!
Google Analytics customers will be treated to an upgrade over the next few weeks, according to the Google Analytics blog. Click on the video links and the blog to get a preview and tutorial.
My, the new version of G.A. looks so fresh!
New Google Analytics features include customized dashboards, more extensive reporting, and email updates — […]
More fun with Google Maps
If you have a real-world business location and you would like real-live customers to come visit you in person, you will want to include a map and directions to your shop on your website.
Google Maps makes this easy-peasy. It took me all of five minutes to register a Google Map API, and then use the […]
Fun with Google Maps…
Lee at Connect2Agent (my favorite online real estate directory) points me to a new-ish feature at Google Maps.
It’s the little “Traffic” button that you see on the left, and I love it! Lee tells me it has been up for months — I have no idea why I didn’t notice it.
Touch the “Traffic” Button, and you’ll […]
Two Tiny Tweaks - Triple the Traffic!
If you have yet to optimize your site for Image Search, do it now.
Big payoff.
Don’t wait.
I’m serious.
Here’s the hot, hot scoop: I optimized a small site for image search in mid-February. In November, December, and January, the site received between 2548-3283 visits per month from Google Image Search.
Not bad for a small site.
But after optimization, the Feb […]
What to name your file path?
When it comes to search engine optimization, what should you name your file path? You know — your folder and file names?
I have three easy-to-implement recommendations –
1. Use all lower case words or phrases. Separate words by hyphens.
Keep it short! Longer phrases start to look spammy. And some engines and directories have trouble handling upper […]
What is Flash Good For?
Some regular readers might think that I hate Flash. Or advertising agencies.
For the record, I do not hate Flash.
Hey, it is just a tool.
After all, I don’t hate hammers. When they are ably used to construct something wonderful or useful, a hammer in the right hands can be a dandy tool.
However, when the hammer is […]
Why your website needs words!
This month, a caller inquires about what he can do to improve his search position at Google for his keyword phrases.
I look at his website during the call. It has almost no text. No words.
Most of his meager copy is embedded within nifty-looking images. And Flash.
I tell him that among other items, he will need to add a significant […]
