Social Media

Social Media Requires Social Graces


Who is the Emily Post for social media? Not me! But I’ll take a shot at answering a question from my e-mailbag that seems more apt for Emily Post or Miss Manners than yours truly.
Here’s the Q:
I’ve had a few people contact me in Facebook asking to be “friends”, whom I have never met, […]


Who are your REAL friends?


Are you a social media bigot? Years ago, I remember watching a public service announcement on TV. A worried little boy was talking to his grandfather. The conversation went something like this:
Boy: “Grandpa, Billy said I was prejudiced.”Grandpa: “Who’s Billy?”Boy: “Billy is my Jewish friend.”Grandpa: “Billy’s right. you ARE prejudiced.”Boy: “Why?”Grandpa: “Because you think of […]


Two Easy Wordle Website Branding Excercises


I’ve been noodling with the delightful Wordle.net application for a few months now. Initially, I used Wordle to create word clouds that I use as art in PowerPoint presentations.
For example, I entered my opening remarks on a presentation about Social Media for Business, and Wordle generated a unique and relevant welcome slide image. The main […]


The 5 Warning Signs of Social Media Smarm


Have I got a deal for you! I’m so excited……
I can’t tell you the details here, but it will be very high profile, and the launch involves social media.
Because you’re an influential blogger, we’d like your involvement in the roll out.
IM me!
How to recognize social media spam when you read it. Sometimes, I get clownish […]


The Ten Behavioral and Emotional Stages of Twitter


In one week, I will celebrate my one-year Twitterversary. I began what I called my “Twitter Challenge” about a year ago.
With close to 1,500 Tweets and almost 200 followers (well, until Twitter ate most of them yesterday, anyway!) I reckon that I’ve gone through different behavior and emotional stages of Twittering over the past […]


The 2 Worst Customer Service Scripts for the Age of Social Media


I’m a long-term customer (soon to be ex!) of two vastly different firms.

Company A has a so-so service offering.
Company B has an unique and exceptional product.

However, both companies give stinky customer service. And here’s a key difference in their loathsome customer service approach:

Company A apologizes profusely and insincerely at every turn.
Company B apologizes for nothing, […]


Social Media: How Much and How Many?


Social media sites are springing up all over the internet.

How many should you belong to?
How much time should you allocate to participating at each?
And how do you measure success?

photo credit: b_d_solis
The answers to the above questions, of course, are:

How many? 3
How much time? 7.2 minutes per day
How to measure success? 10 buckets of cash […]


Using LinkedIn Answers for Business Development


What is an effective way to use the LinkedIn “Answers” feature? Resume and connections are an important part of LinkedIn.  However, “LinkedIn Answers” is a powerful, yet often under-utilized feature of the popular professional networking site.

In this brief interview, Grand Rapids-based marketing expert Jay Hidalgo focuses on how he uses “LinkedIn Answers” for business development. […]


Social Media Fun With Wordle


Entering your speech notes into Wordle can create a relevant Welcome slide for your next PowerPoint presentation.
I’m working on a presentation about Social Media, so I enter in my introductory notes. Here’s what Wordle delivered –

Fun Stuff! If you were greeted with this slide upon entering a meeting, would you have clue about what the […]


Grand Rapids Businesses: Give Social Media a Chance!


All we are saying is, “Give Social Media a Chance!”
Give it a good three months — June, July, and August lay before you.
So why not make this your summer of social media love?

photo credit: Phillie Casablanca
How to start. Whether you live in Grand Rapids, Michigan or Bombay, India — start by find, reading, and […]