Social Media
How to Brand, Hit, and Target Your Social Media Herd
So many marketing terms are dehumanizing or rooted in violence. Think of the origins of each of these words:
Branding – a violent act committed upon cattle.
Hits – a violent act committed with fists.
Targets – the victims of a hit.
Campaigns – a series of military battles.
photo credit: Brian Forbes
For years, the mass marketing approach uses [...]
Go Elf Yourself. Again.
You can go elf yourself. Again. Courtesy of Office Max.
Last holiday season, the elfyourself program proved wildly popular. This year, you can elf your entire family, office, or cell block.
With new dance moves — including Disco, Country, and the Charleston — you can spread mischievous 2008 elfin fun on email. Or you can get all [...]
Social Media Squatting: How to Protect Your Brand + Reputation!
Harrowing Social Media Squatting Story: Last year, I sent a LinkedIn invitation to a thrilled client after I completed a short project for her company. She never accepted.
After a few weeks, she called to talk about another small project. As we chatted, I asked her if she received my LinkedIn invitation.
“What’s LinkedIn?” she asked.
Although she [...]
FaceBook Profile V. FaceBook Page: There’s a Difference!
Confusion abounds! There is a difference between a FaceBook Profile and a FaceBook Fan Page. My most-oft question this month concerned creating a FaceBook Fan Page for a business. First, let’s explain the difference between FaceBook Profile and Fan Page:
FaceBook Profile: This is strictly for humans. Hey, that’s you! You’re putting your “Face” on facebook! It’s your picture! It’s your name! [...]
A Horrifying Tale of Social Media Ghosts
All at once, I am flattered + horrified.
Flattered, because a public figure asked me to manage her online reputation.
Horrified, because she wanted me to “ghost write” her blog content, accept social media invitations, and interact with her fan base.
Without (much of) her involvement.
The horror!
I have nothing against ghost writers. After all, I write speeches and [...]
What is RSS and Why Do You Care?
If you know all about RSS, skip this post. You won’t need it.
Otherwise:
RSS stands for Real Simple Syndication. If you see this icon in your browser address bar — or anywhere on a site — it is RSS [...]
Microsharing is for Morons
The problem with the term “Microsharing” is that no one has really, truly defined it.
The best definition I’ve read of microsharing is:
Microsharing (def) : “you know, applications like Twitter and Pownce.”
Seriously, people. That’s the “best” definition I’ve found!
Fail!
The bigger problem with the term “microsharing”, of course, is that it’s inherently stupid.
We all know what real [...]
Face the Top Two Website Findability Facts!
Three business people asked me the same internet marketing question within a month, so I reckon this warrants a blog post! The question, roughly translated, is this:
Hey! My stats show that I’m not getting as much search [...]
Social Media Requires Social Graces
Who is the Emily Post for social media? Not me! But I’ll take a shot at answering a question from my e-mailbag that seems more apt for Emily Post or Miss Manners than yours truly.
Here’s the Q:
I’ve had a few people contact me in Facebook asking to be “friends”, whom I have never met, [...]
Who are your REAL friends?
Are you a social media bigot? Years ago, I remember watching a public service announcement on TV. A worried little boy was talking to his grandfather. The conversation went something like this:
Boy: “Grandpa, Billy said I was prejudiced.”Grandpa: “Who’s Billy?”Boy: “Billy is my Jewish friend.”Grandpa: “Billy’s right. you ARE prejudiced.”Boy: “Why?”Grandpa: “Because you think of [...]
