Social Media
Two Easy Wordle Website Branding Exercises
I’ve been noodling with the delightful Wordle.net application for a few months now. Initially, I used Wordle to create word clouds that I use as art in PowerPoint presentations. For example, I entered my opening remarks on a presentation about Social Media for Business, and Wordle generated a unique and relevant welcome slide image. The [...]
The 5 Warning Signs of Social Media Smarm
Have I got a deal for you! I’m so excited…… I can’t tell you the details here, but it will be very high profile, and the launch involves social media. Because you’re an influential blogger, we’d like your involvement in the roll out. IM me! How to recognize social media spam when you read it. [...]
The Ten Behavioral and Emotional Stages of Twitter
In one week, I will celebrate my one-year Twitterversary. I began what I called my “Twitter Challenge” about a year ago. With close to 1,500 Tweets and almost 200 followers (well, until Twitter ate most of them yesterday, anyway!) I reckon that I’ve gone through different behavior and emotional stages of Twittering over the past [...]
The 2 Worst Customer Service Scripts for the Age of Social Media
I’m a long-term customer (soon to be ex!) of two vastly different firms. Company A has a so-so service offering. Company B has an unique and exceptional product. However, both companies give stinky customer service. And here’s a key difference in their loathsome customer service approach: Company A apologizes profusely and insincerely at every turn. [...]
Social Media: How Much and How Many?
Social media sites are springing up all over the internet. How many should you belong to? How much time should you allocate to participating at each? And how do you measure success? photo credit: b_d_solis The answers to the above questions, of course, are: How many? 3 How much time? 7.2 minutes per day How [...]
Using LinkedIn Answers for Business Development
What is an effective way to use the LinkedIn “Answers” feature? Resume and connections are an important part of LinkedIn. However, “LinkedIn Answers” is a powerful, yet often under-utilized feature of the popular professional networking site. In this brief interview, Grand Rapids-based marketing expert Jay Hidalgo focuses on how he uses “LinkedIn Answers” for business [...]
Social Media Fun With Wordle
Entering your speech notes into Wordle can create a relevant Welcome slide for your next PowerPoint presentation. I’m working on a presentation about Social Media, so I enter in my introductory notes. Here’s what Wordle delivered – Fun Stuff! If you were greeted with this slide upon entering a meeting, would you have clue about [...]
Grand Rapids Businesses: Give Social Media a Chance!
All we are saying is, “Give Social Media a Chance!” Give it a good three months — June, July, and August lay before you. So why not make this your summer of social media love? photo credit: Phillie Casablanca How to start. Whether you live in Grand Rapids, Michigan or Bombay, India — start by [...]
Grand Rapids Blogs for Businesses
Over the past month, two folks offered me this challenge statement: “Name a Grand Rapids business that has an active and thriving blog!” Of course, I brightly answer, “Me! And I know a ton of local Realtors with blogs…” But this is dismissed. I’m a writer and a sole proprietor. Realtors, too, are dismissed. “No, [...]
Internet Marketing: Grand Rapids meets Hollywood…
For the past few years, at least one of my websites comes up in the top ten at Google Local Search for the phrases “internet marketing Grand Rapids” or “web marketing Grand Rapids”. Take my Maniactive.com blog, for instance: Now, this is a good thing. After all, I specialize in internet marketing. And I work [...]
