LinkedIn is Like Social Media Training Wheels…
LinkedIn can be like training wheels for business people who are new to online social networking.
photo credit: woodleywonderworks
Familiarity + Control. A feeling of control + familiarity can make someone new to social networking feel safer at LinkedIn than, say, jumping in to the “rougher terrain” of FaceBook and Twitter. The concept of “online resume” [...]
Discover Your Personal Brand
Here is this week’s most oft-asked question:
“In social media, how do you separate your personal life from your professional life?”
photo credit: Kelly Hau Photography
The questioners explain that they thought LinkedIn was professional and FaceBook was personal — but now that people are using FaceBook for professional reasons — what is one to do? (And [...]
Short URLs – Not Just For Twitter Anymore!
Running URLs through a service that shortens their length is a fairly standard practice at Twitter. After all, when you only have 140 characters, you don’t want a lengthy URL address taking up most of your precious, limited space!
At the moment, Twitter uses tinyurl.com to automatically shorten long URLs that you might enter into your [...]
Social Media Squatting: How to Protect Your Brand + Reputation!
Harrowing Social Media Squatting Story: Last year, I sent a LinkedIn invitation to a thrilled client after I completed a short project for her company. She never accepted.
After a few weeks, she called to talk about another small project. As we chatted, I asked her if she received my LinkedIn invitation.
“What’s LinkedIn?” she asked.
Although she [...]
A Horrifying Tale of Social Media Ghosts
All at once, I am flattered + horrified.
Flattered, because a public figure asked me to manage her online reputation.
Horrified, because she wanted me to “ghost write” her blog content, accept social media invitations, and interact with her fan base.
Without (much of) her involvement.
The horror!
I have nothing against ghost writers. After all, I write speeches and [...]
Microsharing is for Morons
The problem with the term “Microsharing” is that no one has really, truly defined it.
The best definition I’ve read of microsharing is:
Microsharing (def) : “you know, applications like Twitter and Pownce.”
Seriously, people. That’s the “best” definition I’ve found!
Fail!
The bigger problem with the term “microsharing”, of course, is that it’s inherently stupid.
We all know what real [...]
Face the Top Two Website Findability Facts!
Three business people asked me the same internet marketing question within a month, so I reckon this warrants a blog post! The question, roughly translated, is this:
Hey! My stats show that I’m not getting as much search [...]
The Ten Behavioral and Emotional Stages of Twitter
In one week, I will celebrate my one-year Twitterversary. I began what I called my “Twitter Challenge” about a year ago.
With close to 1,500 Tweets and almost 200 followers (well, until Twitter ate most of them yesterday, anyway!) I reckon that I’ve gone through different behavior and emotional stages of Twittering over the past [...]
Why Hashtags at Twitter?
Hash is in the air!
Not only did I enjoy “Hippy Hash” at a local diner recently, I also discovered the joys of using hashtags at Twitter.
photo credit: ninjapoodles
What the? Why Hashtags?
Hashtags are a joyous way to track only certain Twitter posts. For example, if you’re at a conference, you might want to use a [...]
Double Your Subscriber Numbers Overnight!
Every month, I trash at least 4 or 5 magazines — without reading them.
They arrive in the mail. I stopped subscribing to them ages ago.
photo credit: bravenewtraveler
I’m sure I’m not alone. A number of friends of mine were just grousing about this annoying issue last week. It’s not just a waste of paper. It’s [...]
