Presentation
How to Build — or Erode — Your Personal Brand
A student asks a wonderful personal branding question. I’ll paraphrase:
“How can you project a personal brand online without coming off as arrogant? If all you do is go online and brag about yourself and how wonderful you are, doesn’t that make “arrogant, self-absorbed, narcissistic jerk” a big part of your personal brand?”
photo credit: probabilistic
To [...]
Social Media for Business: 8 Ways to Get Smart
When it comes to using social media for business, I often run into two camps of people. One camp views social media as a threat, and another camp views it as an opportunity.
Those in the threat camp have an alarming tendency to put knee-jerk policies into place. “No employees will be allowed to have FaceBook [...]
Are You A Twitter Artist?
So. Are you a Twitter artist?
Twitter is a new medium. No question.
And like any medium, people can use it to create art and build community.
photo credit: Torley
What’s up with this image?
Think 1922, Paul Klee.
It’s no coincidence that Twitter came to be in an era of economic uncertainty.
Many use this simple new tool [...]
Discover Your Personal Brand
Here is this week’s most oft-asked question:
“In social media, how do you separate your personal life from your professional life?”
photo credit: Kelly Hau Photography
The questioners explain that they thought LinkedIn was professional and FaceBook was personal — but now that people are using FaceBook for professional reasons — what is one to do? (And [...]
Who Do You Trust? People or Corporations?
When you’re interested in buying something online, you become an information junkie!
But where are savvy internet shoppers going to search for purchasing information? Google — or Twitter?
This 3+ minute video explains an important social media trend for customers and companies. You may not be searching for product information and reviews at Twitter yet — but [...]
Tweak Your LinkedIn Profile to Make it More People Friendly!
How can you make your LinkedIn Profile a little more friendly for people — and for search engines?
It’s easy.
Don’t use the default “My Website” or “My Blog” when entering the address of your website or blog!
Instead, use “Other” — and type in short and descriptive “anchor text” that tells your audience more precisely where the [...]
A Horrifying Tale of Social Media Ghosts
All at once, I am flattered + horrified.
Flattered, because a public figure asked me to manage her online reputation.
Horrified, because she wanted me to “ghost write” her blog content, accept social media invitations, and interact with her fan base.
Without (much of) her involvement.
The horror!
I have nothing against ghost writers. After all, I write speeches and [...]
Six Seconds That Cost Billions
Here is a 6 second audio file. Please listen carefully.
Make your own at MoreCowbell.dj
You’ve probably heard this six-second message before. I just added “more cowbell” to make it less annoying / more beautiful.
In case you don’t have speakers, here’s what the six-second message says,
When you have finished recording, you may hang up, or press pound [...]
The 5 Warning Signs of Social Media Smarm
Have I got a deal for you! I’m so excited……
I can’t tell you the details here, but it will be very high profile, and the launch involves social media.
Because you’re an influential blogger, we’d like your involvement in the roll out.
IM me!
How to recognize social media spam when you read it. Sometimes, I get clownish [...]
Double Your Subscriber Numbers Overnight!
Every month, I trash at least 4 or 5 magazines — without reading them.
They arrive in the mail. I stopped subscribing to them ages ago.
photo credit: bravenewtraveler
I’m sure I’m not alone. A number of friends of mine were just grousing about this annoying issue last week. It’s not just a waste of paper. It’s [...]
