Presentation
Be not afraid of Open Source
A programmer friend expressed concern that many of the sites I develop are based on mySQL. (According to their tag line, MySQL is the world’s most popular open source database.)
My programmer friend is afraid of anything Open Source. What’s the Latin term for Open Source phobia? Well, he’s got it. He reckons that if you […]
Putting Promotion Before Product
Ahh, the 4 P’s of Marketing: Product, Place, Price, and Promotion.
What happens when the promotion becomes the product? When someone is willing to pay thousands of dollars for William Shatner’s kidney stone, or for a cheese sandwich, you know that promotion is eclipsing product.
The story is the real product.
Harnessing the Publicity Power of Social Media: A Pre-Launch Case Study
Steve Hards of SteveHardSoft.com asked me to Beta Test his new PowerPoint Add-In product. The fun new product applies a Gaussian “opaque glass” blur to PowerPoint shapes. You can see the results at YouTube. Fun stuff.
Now, let’s talk PR! But let’s put the demo aside for a moment and talk about what David Meerman Scott […]
Manufacturers: Don’t Be Sneaky
This year, I talked to two successful business owners who manufacture terrific products.
For decades, each manufacturer has been successfully selling their products in bulk to wholesalers. The wholesalers, of course, sell the product to retailers. The retailers sell the product to the end customer. This traditional approach has been working well for each manufacturer for years.
Enter […]
Social Networking Fatigue
Like many of you, I’m experimenting with Social Networking.
I’m LinkedIn.
I Twitter.
I (sometimes) Digg — (though I think digging is a dude thing…)
I have a profile on Facebook.
And then there’s YouTube.
And Slideshare.
And Natuba.
And so on….
And every month or so, a colleague or friend asks me to join another social network site — before I have even […]
mlive: Your Pop-Ups are a Field of Lies!
My local paper has an online edition called mlive.com.
When you want to view content beyond the homepage at mlive, you are greeted with this annoying pop-up:
Unless you complete the pop-up, you cannot view further content at the site. (Oh, it says you can in the fine print — if you accept cookies and never clean […]
3 “Dudes” and I’m Out…
The fall TV season will soon be upon us. I have a rule. I call it:
“Three Dudes and I’m Out.”
Here’s how it works:
If I hear the word “dude” uttered by any of the main characters in the new show — and I hear it 3 times — I’m out. I turn off the program, never […]
Reaching the coveted upper-income woman demographic…
If you are on the web marketing team for a large corporation…
…and your company makes a product that appeals to upper income, highly educated, 40+ women…
…how much sense does it make to have a web copy review committee comprised solely of 20-30 something middle income males? (And how much sense does it make to review the copy […]
Meet the West Michigan 8…
Next Friday, I’m going to meet some of the greatest artists in the world. You can, too.
They’re going to be right here, in downtown Grand Rapids, at the Eyekons Gallery.
You can meet (most of) them personally and see their latest works.
So who are these dudes?
Why give ideas away?
“…ideas are easy. Doing stuff is hard.”
(above quote from Seth’s Blog.)
Spec work is unethical.
Ideas aren’t spec work.
Work is work.
Please make a note of it.
